LEVY Fabrications, a custom metalworking and fabrication company, reached out for a set of branded materials that would elevate their visual identity across both professional and practical touchpoints. The project included business cards, signage, branded grid pads, stickers, and a custom-designed brand pattern—each item crafted to reinforce their bold and industrial presence.
Working from their existing logo, I developed a cohesive visual system that could be applied across multiple media while maintaining a strong, unified look. The business cards were designed with sharp typography and a layout that conveyed strength and precision, key qualities in the fabrication industry. For their signage, visibility and impact were top priorities, ensuring their branding would stand out clearly both in the shop and on job sites.
A key feature of this project was the creation of a custom brand pattern inspired by industrial textures and geometric forms. This pattern was used subtly across the collateral to add visual interest and depth without overwhelming the core brand. It also served as a flexible design element for future applications.
The branded grid pad was designed as a functional tool, ideal for sketching, note-taking, or measuring on-site. It not only added a practical tool for daily use but reinforced brand presence in the workspace. Stickers were also designed as a versatile branding element, suitable for equipment, packaging, or giveaways.
This project showcases my ability to build upon an existing identity and bring it to life across multiple applications, striking a balance between form, function, and visual consistency.
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